Brandon Sarna
November 9, 2023

Creating Retail Theatre: The Role of Visual Merchandising in Crafting Consumer Spaces

Visual merchandising in the context of retail construction is akin to staging a play. Each store is a theatre, each product a character, and the architecture itself a stage where the drama of consumerism unfolds. This intricate interplay of design elements captivates an audience — the customer — turning shopping from a mundane task into […]

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